I design scalable product systems across brand, interface, and digital platforms, focused on creating experiences that feel intentional, trustworthy, and authentic over time. I see brand as an outcome of use and consistency, shaped by the products people rely on.

I currently lead digital design at HCI Sports & Fitness, where I rebuilt the website, app, and broader digital presence into a unified experience. My role spans product design and interface execution, with a focus on creating intuitive, enjoyable experiences across the full user journey.