Building the design system from the mark to production.
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Interaction that stays consistent across every platform.
Interaction Design
Bringing the physical facility into the digital experience.
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Shipping the path from a price to a booked tour.
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One flow running under every offer HCI publishes.
Booking Flow
Organizing programs around how people actually search.
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Reusable structures that stay coherent as programs and content change.
Component System
Reusable structures that stay coherent as programs and content change.
Component System
Connecting the member experience beyond the browser.
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Membership access designed to live on the lock screen.
Wallet Access
Membership access designed to live on the lock screen.
Wallet Access
Building a campaign system that can ship at the speed of the business.
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A production system built for a business in constant motion.
I led the digital rebuild of HCI Sports & Fitness, a high-traffic facility with thousands of members and a constant flow of families, athletes and staff.
The website, membership, programs, schedules, digital passes, kiosk check-in and campaigns now run as one service journey. After the first launch, site views rose 98% and visitors 113% year over year.
My Role:
Product Strategy, Product Design, UX/UI, Design Systems, React Development, Implementation, Analytics & Iteration
Tools:
Figma, Adobe, Framer, React, ClubReady, ActiveNet, Mailchimp, Zapier, GA4
Timeline:
Oct 2025 to present