@howdytherebear is a lifestyle and pet content brand built from the ground up in a highly saturated market. The project demonstrates an ability to identify what breaks through noise and execute with consistency across content, brand, and platform strategy.

Beyond content creation, the work includes building a polished brand presence through visual direction, a dedicated website, and collaboration with consumer brands. Through iterative execution informed by performance and audience response, the brand scaled from zero to millions of monthly views in a short timeframe.